While the “Voice of the Customer” process is carried out through various means (in-person interviews, sending mails, implementation of surveys, collecting information at points of sale kiosks), IVR is a tool that provides valuable customer information to the organizations.
Clients can print valuable information from selections in the IVR that have been implemented in relation to the organizations’ products and services. The information provides trends, priorities and importance to enable companies to make decision with sufficient amount of options evaluated.